My next Critical Thinking About Climate video is an in-depth explainer on how to communicate science in a way that grabs attention, gets shared, and sticks in people’s memory. The six traits of sticky messages are Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Story ( SUCCES). Effective messages share some of these six traits. In this video, I offer a range of techniques to make your science more sticky, providing a number of science communication examples.
This is part of a virtual grad class “Understanding and Responding to Climate Misinformation” that I’m teaching at George Mason University with Natalie Burls & Tim DelSole. Our class teaches climate & communication students the climate & comm research needed to debunk climate misinformation.
Update 20 Sep 2020: here is the image of jargon word cloud from this video. But one qualifier – this is not an actual word cloud derived from an existing document (e.g., based on word frequency), but just a graphic generated manually from the words in Somerville and Hassol’s Physics Today paper on climate communication.
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